Through valuable donations of money and time, the Co-operative Development Foundation of Canada (CDF) provides communities around the world with opportunities to mobilize savings and loans, while learning new skills and managing co-operative enterprises. Having recently amalgamated with another organization – the Canadian Co-opervative Association - CDF Canada needed to reintroduce itself under a new brand and revitalized website.
Igniting the project with a series of stakeholder workshops,
CT uncovered a variety of priorities for CDF’s future brand and website, which included preserving the organization’s heritage, raising the profile of its mission, vision and values, driving donations, and attracting new audiences.
Reminiscent of an abstract maple leaf and with its inclusion of the year CDF was established, the new logo CT created celebrates the organization’s history in Canada and legacy for forging thriving co-operatives around the globe.
Its multiple segments hint the collaborative nature of CDF’s work, while its upward motion reflects the positive trajectory of its efforts.
Images, content, buttons, and calls to action were tailored to cater to each page of CDF’s website’s unique objectives, while all code was optimized to ensure a seamless browsing experience across devices and locations.