Following the approval of a proposed merger between two regional hydro companies,
CT was hired to develop a standout brand identity to reflect the shared vision and values of the new company and its sub-brands.
The company's new name - Elexicon - hints the resource it readily provides and a branch of knowledge. Each of Elexicon's logos reflect slight Variations, but are all centered around movement; the coming together of electricity, ideas, or entities.
To help guide the success of the new company and its sub-brands,
a stylized guidebook was developed, in addition to various marketing collateral including stationery, posters, vehicle decals, social media assets, report templates, and more.
A streamlined, responsive, and accessible website is currently in the works, and will help guide more than 162,000 residential and business customers to the information and services they require to lead a connected and luminous life.