/02Work

Elexicon

  • Brand Identity
  • Stakeholder Engagement
  • Implementation Strategy
  • Collateral Design

Following the approval of a proposed merger between two regional hydro companies,

CT was hired to develop a standout brand identity to reflect the shared vision and values of the new company and its sub-brands.

The company's new name - Elexicon - hints the resource it readily provides and a branch of knowledge. Each of Elexicon's logos reflect slight Variations, but are all centered around movement; the coming together of electricity, ideas, or entities.

To help guide the success of the new company and its sub-brands,

a stylized guidebook was developed, in addition to various marketing collateral including stationery, posters, vehicle decals, social media assets, report templates, and more.

Our power is response-ability

A streamlined, responsive, and accessible website is currently in the works, and will help guide more than 162,000 residential and business customers to the information and services they require to lead a connected and luminous life.

Ontario

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Tourism Hamilton

  • Brand Identity
  • Implementation Strategy 
Website Design
  • Website Development