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Hydro Ottawa

  • Social Strategy
  • Digital Strategy
  • Collateral Design

Hydro Ottawa is Ontario’s third-largest municipally owned electrical utility.

With a goal of increasing downloads and the usage of its mobile app, Hydro Ottawa hired CT to create a dynamic omni-channel marketing campaign.

iPhone mockups
Bus Shelter

The campaign was rolled out across social media, Google AdWords, and a series of vibrant, playful transit ads.

Posters
Posters
Bus Insert

Focussing on the disadvantages of using inefficient products at home (or in the office) and the benefits of having accessible cost-saving tips at users’ fingertips, the campaign successfully motivated users to download the app.

Bus Inserts

Providing energy savings for all.

iPhone Mockups