Hydro Ottawa
Hydro Ottawa is Ontario’s third-largest municipally owned electrical utility.
With a goal of increasing downloads and the usage of its mobile app, Hydro Ottawa hired CT to create a dynamic omni-channel marketing campaign.
The campaign was rolled out across social media, Google AdWords, and a series of vibrant, playful transit ads.
Focussing on the disadvantages of using inefficient products at home (or in the office) and the benefits of having accessible cost-saving tips at users’ fingertips, the campaign successfully motivated users to download the app.
Providing energy savings for all.
