/02Work

Iroquois Falls

  • Stakeholder Engagement
  • Brand Identity
  • Collateral Design
Iroquois Falls Logo

If you drive north of Timmins and further still, you will stumble upon the Town of Iroquois Falls.

Offering a harmonious balance of economic and recreational opportunities; small-town charm and big-city amenities, the town needed a revitalized brand identity to reach its strategic priorities and goals. The chosen concept’s inclusion of the Abitibi River is a nod to constant movement, progression, and the town’s forward-thinking aspirations, while the coniferous trees symbolize peace and safety.

Iroquois Falls Logo Option
Iroquois Falls Logo Option
Iroquois Falls Logo Option
Iroquois Falls Logo Option
IF Brand Mockup

Complete with a depiction of birds in flight, the logo reflects uncaged possibility. Its woodsy and natural colour palette is a reflection of the insights gathered during digital and in-person stakeholder engagements, as well as the lands on which the Town has flourished.

Iroquois Falls Flyer
Iroquois Falls Z-Fold Flyer
Iroquois Falls Logo Sign
Iroquois Falls Logo Truck

A suite of creative assets, including signage and truck decals, coalesce to create a unified identity for the town.

Iroquois Falls Logo Sweater
Iroquois Falls Logo Mug

Swag items instill a sense of pride amongst residents as they celebrate the dawn of a new day for a quaint and beloved Northern Ontario community.

Iroquois Falls Logo
Iroquois Falls Banner
0

up next

Aiana

  • Brand Identity
  • Website Design
  • Website Development
  • Digital Strategy