If you drive north of Timmins and further still, you will stumble upon the Town of Iroquois Falls.
Offering a harmonious balance of economic and recreational opportunities; small-town charm and big-city amenities, the town needed a revitalized brand identity to reach its strategic priorities and goals. The chosen concept’s inclusion of the Abitibi River is a nod to constant movement, progression, and the town’s forward-thinking aspirations, while the coniferous trees symbolize peace and safety.
Complete with a depiction of birds in flight, the logo reflects uncaged possibility. Its woodsy and natural colour palette is a reflection of the insights gathered during digital and in-person stakeholder engagements, as well as the lands on which the Town has flourished.
A suite of creative assets, including signage and truck decals, coalesce to create a unified identity for the town.
Swag items instill a sense of pride amongst residents as they celebrate the dawn of a new day for a quaint and beloved Northern Ontario community.