Trucking HR Canada
As a national partnership-based organization, Trucking HR champions safe, secure, efficient, and professional trucking services in Canada.
In an effort to enhance engagement with its key audiences and to assist with the marketing of its programs, events, and services, a brand refresh and redesigned website was required.
The slightly refined brand identity combines simple, modernized, typography with the company’s existing roadway symbol.
With its simple aesthetic, the logo can be mobilized across a suite of creative assets and is flexible enough to appear in both of our nation’s official languages.
The website – designed in a versatile CMS and prioritizing intuitive, engaging navigation – features the Top Fleet Employers application system where leaders in the trucking and logistics industry can apply for national recognition.
The system provides tips and tricks throughout the rigorous application process and allows users to start/stop/save/resume their applications at their leisure – all with a secure login and customized dashboard.
Additionally, users have access to past applications and their scorecards, providing an excellent foundation for future applications.