Cinnamon Toast NM

Believes

Organizations grow when they have the courage to challenge assumptions and the clarity to act on what matters most.

Known For

Helping clients see possibilities they hadn’t yet considered.

About

Bronwyn founded Cinnamon Toast on a simple belief: bold ideas, executed brilliantly, can change the trajectory of an organization. For two decades, she has helped clients navigate growth, transformation, and change through strategic branding, digital experiences, and creative leadership. Known for asking the questions others don’t, she has a knack for uncovering opportunities hidden beneath complexity and helping organizations move forward with confidence.

Perspective

What do you hope clients gain from working with Cinnamon Toast beyond the final deliverable?

“I hope our clients walk away with a renewed sense of pride and passion for what they do, with a clearer understanding of what makes them unique and a story they are excited to share.”

Believes

The strongest creative work earns attention, but its real value lies in what it inspires people to think, feel, and do.

Known For

Finding the strongest idea in the room and refusing to let it settle for average.

About

Beverly helps organizations translate ambitious goals into brands, campaigns, and digital experiences that leave a lasting impression. With more than a decade of experience, she brings equal parts strategic thinking and creative instinct to every project, challenging assumptions and uncovering opportunities others might miss. She believes the best design work has purpose behind every decision, and isn’t afraid to push beyond the obvious to find it.

Perspective

What separates work that is visually strong from work that is strategically effective?

“Visually strong work gets noticed. Strategically effective work gets results. If a design turns heads but doesn’t build trust, shift perception, or inspire action, it’s only doing half the job.”

Believes

People don’t act because they’ve been given information. They act because they’ve been given a reason to care.

Known For

Finding the story at the heart of a challenge and turning it into something people can’t ignore.

About

Andrea leads content strategy at Cinnamon Toast, helping organizations communicate with clarity, confidence, and purpose. A journalist by training and storyteller by nature, she specializes in transforming complex ideas into content that resonates with audiences and drives action. Whether she’s shaping a brand voice, developing a campaign, or guiding a content strategy, Andrea is always looking for the thread that turns information into connection.

Perspective

What role does content play in a broader strategy?

“Content serves a practical purpose, but it also serves an emotional one. When people care, they’re more likely to engage, remember, and act. That’s why great content creates connection.”

Believes

Exceptional digital experiences are built through thoughtful collaboration from day one.

Known For

Raising the standard for quality while helping teams create their best work.

About

Tiffany leads with the belief that every detail matters. She works across teams to embed accessibility, usability, and quality assurance into every stage of a project, helping clients avoid surprises and deliver polished digital experiences with confidence. Equal parts strategist, collaborator, and problem-solver, she’s passionate about creating processes that make great work repeatable.

Perspective

What does quality mean in your role beyond finding issues?

“Quality starts long before testing. It’s built by asking the right questions early, challenging assumptions, and carrying every lesson forward to make the next project even stronger.”

Believes

The strongest design solutions bring clarity to complexity and purpose to every decision.

Known For

Finding the structure hidden inside big ideas.

About

Sarah helps organizations transform ideas into thoughtful, cohesive experiences that feel effortless to the people using them. As Design Director, she brings a strategic lens to every project, balancing creativity, usability, accessibility, and business goals with remarkable precision. Curious by nature and meticulous by practice, she has a talent for identifying what matters most and building elegant solutions around it.

Believes

The best client relationships are built on trust, transparency, and a shared commitment to creating something meaningful.

Known For

Bringing order to complexity without making it feel complicated.

About

Rachel has a talent for turning moving parts into forward momentum. As Client Services Lead, she helps guide projects from big-picture strategy to day-to-day execution, ensuring clients always know where things stand and where they’re headed next. Thoughtful, organized, and endlessly reliable, she creates the kind of partnerships that make ambitious work feel achievable.

Perspective

What does a truly successful client partnership look like?

“The strongest partnerships feel like a natural collaboration. The conversations go beyond the task list, becoming opportunities to share ideas, solve problems together, and support one another.”

Believes

The best digital experiences are built when people feel heard, aligned, and working toward the same goal.

Known For

Keeping projects moving while bringing people together around a shared vision.

About

Danielle approaches project management with a balance of empathy, organization, and strategic thinking. Her background in sociology shapes how she works with clients and teams alike, helping her navigate complexity while keeping people at the centre of the process. She thrives on creating clarity, streamlining decision-making, and ensuring every project remains focused on delivering meaningful results.

Believes

Successful projects start with curiosity and the ability to turn insight into clarity.

Known For

Quickly understanding what clients actually need (even when they’re still figuring it out themselves).

About

With a background in Applied Psychology and Human Behaviour, Sabrina brings a deeply human lens to client service. She has a knack for reading between the lines, spotting what matters most, and translating it into clear, actionable direction. Calm, curious, and keenly sharp, she helps turn complexity into clarity and ensures clients feel understood, not just managed.

Perspective

What creates the foundation for great client work?

“The best work happens when there’s trust on both sides. When clients know we’re invested in their success and feel comfortable bringing ideas, questions, or challenges to the table, stronger outcomes naturally follow.”

Believes

The most successful websites are built around what users actually need — not what organizations assume they need.

Known For

Helping clients navigate complex website projects with clarity and confidence.

About

Tom specializes in guiding website projects from discovery to launch, helping organizations make informed decisions at every stage of the process. Combining technical expertise with a strategic mindset, he excels at bringing structure to complex initiatives while keeping user experience and business objectives firmly in focus. Clients appreciate his ability to simplify complicated decisions and keep projects moving forward without losing sight of the bigger picture.

Perspective

What’s the key to keeping complex website projects on track?

“Communication is everything. When people have the right context, not just the latest update, they can do their best work, solve challenges sooner, and keep projects moving forward with confidence.”

Believes

The best decisions are made when the right people have a meaningful opportunity to be heard.

Known For

Turning conversations, feedback, and ideas into actionable insights.

About

Pauline helps organizations uncover the perspectives that shape stronger strategies. Through stakeholder engagement, facilitation, and research, she brings structure to complex conversations and helps clients identify patterns, opportunities, and areas of alignment. Curious, thoughtful, and deeply people-oriented, she has a talent for helping diverse groups find common ground and move forward together.

Perspective

What helps you turn diverse perspectives into something actionable?

“I love hearing different perspectives, but I also believe in giving them space to breathe. Once the conversations settle, the patterns almost always reveal themselves, making the path forward clear.”

Believes

The best marketing decisions happen when creativity and data have a seat at the same table.

Known For

Finding the story hidden inside the numbers.

About

Stacey helps organizations reach the right audiences, at the right time, with the right message. Drawing on years of experience in digital marketing, SEO, paid media, and analytics, she develops strategies designed to maximize performance and uncover new opportunities for growth. Equal parts strategist and investigator, she’s constantly looking for patterns, insights, and ways to improve results.

Believes

Good marketing measures activity. Great marketing measures impact.

Known For

Connecting audience behaviour with actionable strategy.

About

Susie helps organizations make smarter marketing decisions by transforming data into direction. Her expertise spans social media, paid campaigns, analytics, audience segmentation, and performance optimization, giving her a unique ability to connect strategy with measurable outcomes. She approaches every campaign with curiosity and precision, helping clients understand not just what’s happening, but why.

Perspective

How do you connect strategy with measurable results?

“I start by defining what success actually looks like. Once you understand what a piece of content is meant to achieve, whether that’s awareness, trust, engagement, or action, the metrics become much more meaningful. Data is most valuable when it helps tell the story behind performance.”

Believes

The strongest partnerships begin with a clear understanding of what success looks like and how to get there.

Known For

Turning complexity into compelling proposals that help clients see what’s possible.

About

Sydney helps organizations understand not only what Cinnamon Toast does, but why it matters. Through strategic proposal development, research, and storytelling, she connects client challenges with thoughtful, results-driven solutions. Equal parts analyst and communicator, she has a knack for uncovering the details that matter most and presenting them in a way that builds confidence, clarity, and momentum.

Perspective

What helps you communicate the value CT can bring to a client?

“Our value comes from the intention behind our process. Research, discovery, strategy, execution — every recommendation is grounded in expertise and purpose. My job is helping clients see the care, thought, and attention that go into creating work that truly performs.”

Believes

The most effective writing helps people see themselves in the story.

Known For

Giving organizations a voice that people connect with.

About

Dana helps organizations uncover the messages that build trust, strengthen brands, and inspire action. With a background in English Literature and Creative Writing, she brings both analytical thinking and editorial precision to every project, helping clients translate complex ideas into content that feels clear, human, and purposeful. Whether she’s developing website copy, refining a brand voice, or shaping a messaging strategy, Dana believes the strongest content starts with listening — and ends with people feeling understood.

Perspective

What’s the first thing you look for when shaping a messaging strategy?

“The space between what an organization wants to say and what its audience actually needs to hear. That’s usually where the strongest message lives.”

Believes

The smallest details often have the biggest impact on a user’s experience.

Known For

Spotting the issues everyone else misses.

About

Alana helps ensure every digital experience leaves CT exactly as intended. Drawing on her engineering background and analytical mindset, she approaches quality assurance with curiosity, precision, and a healthy appreciation for asking, “What happens if…?” Her work helps clients launch with confidence, knowing every interaction has been carefully tested, refined, and optimized before it reaches their audience.

Perspective

What tends to create the biggest risks in a digital project?

“Uncertainty at the beginning has a way of growing over time. The clearer the goals and priorities are early on, the easier it becomes to make confident decisions and build something everyone believes in.”

Believes

Design works best when people don’t have to think about it — they can simply connect with it.

Known For

Creating polished, purposeful work that never loses sight of the audience.

About

Sarah approaches design through the lens of both creativity and strategy, ensuring every visual decision serves a larger purpose. With expertise in graphic design, marketing, and accessibility, she creates experiences that are intuitive, inclusive, and built to resonate. She has a knack for distilling complexity into clean, compelling visuals that help organizations communicate with confidence.

Believes

Creativity is most powerful when it’s grounded in purpose.

Known For

Balancing imagination and practicality in equal measure.

About

Jarie approaches design with curiosity, adaptability, and a genuine enthusiasm for solving problems. She enjoys exploring new creative approaches while keeping audience needs and project objectives firmly in focus. Whether designing digital experiences, visual assets, or motion-based content, she brings thoughtful execution and a willingness to push ideas further.

Perspective

What makes a piece of design feel finished and intentional?

“Every element should have a reason for being there. When structure, storytelling, and visual design are all working toward the same goal, the result feels cohesive, purposeful, and complete.”

Believes

Strong creative work begins with strong ideas.

Known For

Building thoughtful concepts that hold together from first sketch to final execution.

About

Catherine brings a combination of strategic thinking, creative curiosity, and technical expertise to every project she touches. Her background in branding, storytelling, and visual communication allows her to see opportunities others might overlook, helping clients transform ideas into experiences that feel cohesive, memorable, and intentional. Whether developing a visual identity, planning a campaign, or refining a layout, she always starts by asking the right questions.

Perspective

What do you look for first when trying to understand a brand or design challenge?

“I start by asking why. Research, context, and curiosity reveal the insights that shape stronger ideas. Great design isn’t just what you see, it’s the thinking behind every decision.”

Believes

Every challenge contains the potential for a great creative solution.

Known For

Taking complicated ideas and giving them clarity, personality, and purpose.

About

Amanda loves the process of transformation. Whether she’s developing a campaign, refining a visual identity, or solving a design challenge, she’s driven by the opportunity to turn something unclear into something engaging and intuitive. Her user-centred approach helps ensure every piece of creative work is not only visually compelling but genuinely useful to the people it’s intended to serve.

Perspective

What do you focus on when turning an idea into visual output?

“I love taking something complex and giving it shape. The goal is always to create something that feels intuitive, engaging, and purposeful, something that helps people understand a message while connecting with it emotionally.”

Believes

Movement has the power to make ideas more memorable.

Known For

Bringing stories to life through thoughtful motion and visual energy.

About

Imran specializes in transforming ideas into dynamic visual experiences that capture attention and hold it. Through animation, motion graphics, and visual storytelling, he helps organizations communicate complex messages in ways that feel engaging, accessible, and memorable. His work blends creativity with precision, ensuring every movement serves a purpose and every frame supports the story being told.

Perspective

How do you know when something is working visually?

“Clarity comes first. One of my favourite tests is simply stepping back, or even squinting at a design, to make sure the message is easy to follow. If the audience has to work too hard to understand it, there’s usually an opportunity to simplify.”

Believes

The smallest details often have the biggest impact.

Known For

Bringing consistency, care, and thoughtful execution to every project.

About

Annabelle helps bring brands to life through clear, purposeful visual communication. She approaches every project with curiosity and attention to detail, ensuring creative work feels cohesive across channels and touchpoints. Passionate about brand systems and visual storytelling, she enjoys finding ways to make complex information feel approachable, engaging, and easy to understand.

Perspective

What contributes most to strong visual communication?

“Strong visual communication happens when a message can be understood quickly and clearly. The best design starts with understanding the audience and making intentional choices that help ideas resonate and stick.”

Believes

A reliable website starts with a reliable team behind it.

Known For

Being the go-to person for urgent client fixes and reliable, quick problem-solving.

About

Emma transforms creative ideas into responsive digital experiences that are as functional as they are engaging. With a background spanning software development, networking, and journalism, she brings both technical precision and a strong understanding of how people consume information online. She enjoys finding the balance between performance, accessibility, and beautiful execution, ensuring every interaction feels effortless.

Perspective

What helps you ensure a build is both functional and reliable?

“I like building in a modular, reusable, and maintainable way. I test across different devices and browsers, think through edge cases, and try to anticipate how real content will affect a layout.”

Believes

Truly inclusive digital experiences are those that everyone can use, regardless of ability, device, or internet connection.

Known For

Finding thoughtful ways to make websites more intuitive, inclusive, and effective.

About

Nila believes great development starts with empathy. As a Front-End Web Developer, she brings together technical expertise, accessibility best practices, and a sharp eye for user experience to build websites that work beautifully for everyone. She’s naturally curious, always exploring new technologies and better ways of doing things, and is known for spotting thoughtful improvements that strengthen a project long before launch.

Perspective

What guides your thinking when building digital experiences?

“The idea that a great website should work for everyone, whether someone’s using a screen reader, connecting from a remote community, or dealing with a slower connection. These are real opportunities to make a meaningful difference.”

Believes

There’s always a better way — you just have to be curious enough to find it.

Known For

Turning imaginative designs into polished, intuitive digital experiences.

About

Anastasiia blends precision with imagination in every build. With a meticulous eye for detail and a naturally creative perspective, she transforms design intent into responsive, accessible interfaces that feel effortless across every screen. She approaches development as both craft and translation, bridging ideas and interaction to create experiences that are as dependable as they are delightful.

Perspective

What does a well-built digital experience look like to you?

“Something that feels almost effortless to use, but is anything but accidental. Every detail has a purpose. The best experiences guide users to where they need to go.”

Believes

The best digital experiences are powered by systems that users never have to think about.

Known For

Building the invisible architecture that keeps complex websites running smoothly.

About

Kelly specializes in developing the technical foundations behind high-performing digital experiences. From custom functionality to system integrations and scalable architecture, he enjoys solving the complex challenges that make websites feel simple on the surface. Thoughtful, methodical, and endlessly resourceful, Kelly is often the person clients never see — but whose work they rely on every single day.

Perspective

What do people often misunderstand about backend development?

“Great websites aren’t built by writing good code alone. They’re built by making dozens of different systems work together so seamlessly that users never notice the complexity behind the experience.”