Sustainability through the years.
As a fully-integrated real estate company, Morguard owns, manages, and invests in high-quality, well-located, geographically diversified assets across North America. With 40 years of experience and a dynamic team of more than 1,500 professionals, the company is committed to realizing the potential of real estate through value creation and operational excellence.
With sustainability as one of its strategic priorities, Morguard approached our team with a request to deliver annual campaigns to increase tenants’ awareness and participation in various sustainability initiatives. Spanning easy ‘in office’ tips and methods for reducing one’s carbon footprint, each campaign has been multifaceted, with messages pulled across a series of creative assets.
Goals:
Engage tenants in sustainability via fun, informative, and memorable activities
Educate tenants about Morguard’s sustainability initiatives and priorities
Empower tenants to reduce their carbon footprint
Going Green
Each Morguard campaign features a distinct aesthetic — sometimes enhanced by imaginary characters or nature-inspired scenery. In all cases, a vibrant, fun, and illustrative approach was undertaken to drive home key sustainability messages.
