Notable Awards & Accomplishments
Gold in Complete Rebrand/Redesign from the Summit Creative Awards.
An Agricultural Community
South Bruce is a charming municipality located in the southeastern corner of Bruce County, Ontario. Nestled amongst some of the region’s best agricultural lands and delivering small-town hospitality with modern amenities, South Bruce has grown to become a beloved home for more than 5,600 residents.
While South Bruce’s existing brand had served its purpose, it required updating. CT was hired to execute a series of stakeholder engagement activities in order to better understand the entire Municipality’s — as well as each community’s — interests, priorities, and vision, and then translate the findings into a main municipal brand and three community sub-brands.
Goals:
Design a brand identity that unifies South Bruce’s villages and distinguishes it from nearby destinations
Deliver a cohesive brand guidelines document that build brand continuity and consistency
Create façade improvement guidelines that provide a clear identity, look, and “feel” for each community
Taglines
To complement South Bruce’s warm and welcoming brand, two tagline concepts were created — both signifying its geographical location.
“Gateway to Bruce” is meant for use in mediums that require short-form copy, whereas “Delivering hospitality from the Gateway to Bruce County” is meant for formal applications and more illustrious marketing deliverables.
