Job Description

Cinnamon Toast New Media Inc. (CT) is seeking an enthusiastic and highly organized Digital Campaign Specialist to join our team. In this role, you will help execute, optimize, and monitor campaigns across digital channels, ensuring content resonates with audiences, trends are leveraged, and campaigns deliver measurable results. You will collaborate closely with design, content, and client services teams to bring creative ideas to life and maximize engagement.

You are:

Collaborative

You thrive in team environments and enjoy working closely with designers, writers, and strategists to bring campaigns to life.

Communicative

You can craft engaging social content while clearly communicating campaign insights, performance results, and recommendations to the team.

Curious & Trend-Aware

You naturally follow the evolving social and digital landscape. New platform features, content formats, and cultural trends excite you.

Creative & Strategic

You enjoy developing content ideas that connect with audiences while supporting campaign goals.

Organized & Analytical

You are comfortable managing multiple campaigns, tracking timelines, and keeping details organized.

Resilient

You stay calm under pressure, handle feedback constructively, and keep campaigns moving forward even when timelines are tight.

Primary Responsibilities:

  • Plan, implement, and optimize multi-channel digital campaigns across email, paid media platforms such as Meta and Google Ads, etc, and organic social platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
  • Stay current on trends, platform updates, and emerging technologies to help ensure campaigns are innovative and aligned with best practices.
  • Create compelling, audience-focused content and copy that drives engagement and brand awareness.
  • Leverage audience insights, A/B testing, and performance analytics to iteratively optimize targeting, creative, and overall campaign ROI.
  • Coordinate campaign schedules, budgets, and resources to ensure timely delivery.
  • Collaborate with internal teams and external partners to maintain brand consistency and creative quality.
  • Support reporting and analysis, translating data into actionable insights for continuous improvement.

Qualifications

  • Proven experience in social media, digital marketing, and campaign coordination.
  • Passion for trends, social platforms, and digital culture, with a curiosity to explore new features and creative opportunities.
  • Hands-on experience managing campaigns across Google, LinkedIn, Meta, X, TikTok, and other paid platforms; platform certifications preferred.
  • Strong copywriting skills with the ability to craft persuasive, engaging messaging for diverse audiences.
  • Creative thinking and problem-solving skills, paired with data-driven decision-making.
  • Competency in campaign management and analytics tools, with experience optimizing campaigns to meet KPIs.
  • Excellent project management, organizational, and communication skills.
  • Ability to thrive in a fast-paced, evolving environment and manage multiple campaigns simultaneously.

If you are a results-oriented professional with a passion for executing and optimizing digital campaigns, we would love to hear from you!

About Cinnamon Toast

    Cinnamon Toast is a full-service marketing agency. Through transformational branding, data-driven advertising campaigns, charismatic content, and strategic website design and development, we achieve standout results that solve our clients’ challenges.

     

    We invest in our employees and company culture, cultivating a diverse, collaborative, and team-oriented environment.

Our perks and benefits include:

    • Health benefits (after 3 months)
    • Hybrid work environment
    • Annual team-building getaways
    • Annual learning budget ($500)
    • Ongoing career and skill development opportunities
    • Exposure to a diverse range of projects and industries
    • Opportunities to contribute to the global technology community

Nice to Have

    • Bilingual communication skills (FR)

Equal Opportunity

    We are committed to a safe and supportive workplace where employees feel valued and can be their truest selves. As an equal opportunity employer, we encourage applications from women, minorities, and people with disabilities. Accommodations are available upon request for candidates participating in all aspects of the selection process.

     

    We thank all applicants for their interest; only candidates selected for interviews will be contacted.

Diversity & Inclusion

We are committed to upholding a safe and supportive workplace where employees feel valued and comfortable to be their truest selves. As an equal opportunity employer, we encourage applications from women, minorities, and people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Apply Now

Let's create something magical together.