Unveiled at an exclusive launch event at the Wine, Visitor and Education Centre in Niagara-on-the-Lake on May 27, 2026, the new brand brings together education, innovation, and craftsmanship, marking a new chapter for the College’s craft beverage program.

While Niagara College’s craft beverages were widely recognized for their quality, the overall brand experience lacked consistency, making it difficult for audiences to connect products back to the College’s learning environment.

The opportunity was to create a unified brand experience that could strengthen recognition, elevate perception, and better communicate the expertise behind the product.

Cinnamon Toast led an extensive stakeholder engagement process with Niagara College leadership, students, faculty, alumni, industry partners, and consumers.

• A need for simpler, more confident branding
• Stronger storytelling around education and student involvement
• A clearer expression of premium quality and purpose
• Greater consistency across product categories

These insights shaped the creation of NC Craft, a concise masterbrand unifying all beverage categories under one identity.

NC Craft brings to life the intersection of education, craftsmanship, and innovation. Rather than separating the learning experience from the product, the brand unites them in a single, cohesive identity, celebrating student involvement as a defining strength and point of differentiation — and a core part of what makes the program so distinctive.

NC Craft’s visual identity is built on bold typography, Niagara blue, and clean, minimal layouts that emphasize clarity, confidence, and a strong presence on the shelf, while staying aligned with Niagara College’s institutional brand

Now officially launched, NC Craft establishes a unified platform for Niagara College’s craft beverage portfolio.

Peek into the completed project here.