Aiana
Aiana is a restaurant collective reinvigorating pride in Canada’s multicultural background and shared heritage through seasonally-inspired food.
Driven to provide a dining experience unlike any other, Aiana’s cuisine reflects a harmonious balance between classic cooking techniques and contemporary recipes, thus requiring a sophisticated brand identity, website, and series of assets to coincide.
The logo's crest is built upon Aiana’s etymology – an ‘eternal blossom’.
Natural colours have been introduced as a celebration of contemporary, farm-to-table cuisine, while pops of metallic accurately reflect the restaurant collective’s inherent elegance.
A streamlined and responsive website reflects the sophisticated brand, as do menus, signage, and take-out bags.
A series of professional photographs serve to enhance the restaurant’s online presence, including its fast-growing social media presence.
Together, the restaurant, its brand, and a variety of collateral designed to bring it to life are a working celebration of the one thing capable of uniting friends, family, and foes alike: food.
