More than roadside assistance.
Serving Niagara Falls, St.Catharines, Welland, Thorold, and Grimsby, CAA Niagara provides roadside assistance, travel services, insurance, and rewards to more than 139,000 active members.
To enhance consumer awareness around the advantages of membership over and above roadside assistance, CAA Niagara required the development and execution of an omnichannel marketing campaign.
Execute a series of stakeholder engagements to guide the direction and development of the campaign
Mobilize a fresh campaign direction to reposition CAA Niagara as a membership organization – particularly for the <50 age demographic
Illuminate the many perks of becoming a CAA member outside of roadside assistance
The risks associated with everyday scenarios = the case for saving with CAA.
With CAA Niagara’s campaign goals in mind, our team of strategists asked themselves, “What real-world scenarios can a CAA Membership benefit?” – and we landed on many. Whether at home, traveling abroad, or out on a date, there are countless ways to save with CAA and a playful way to show it.
Snappy messages and fun shapes and patterns were layered over carefully curated imagery, which was then pulled across a suite of campaign assets, including billboards, YouTube ads, Google search and display ads, and more.
Motion Support by Blacmao