As an online ‘one-stop-shop’ retailer, Digby Paints is evolving the experience of how people paint by providing highly curated colour selection and supplies that can be delivered direct to doorstep.

As part of a larger go-to-market strategy, CT was tasked with developing a distinct, polished, and playful brand identity to be pulled across a suite of assets – including a detailed brand guide, stationery, swag, and packaging.

The resulting wordmark’s custom font can appear in countless colours, balances playfulness with sophistication, and emits a friendly and approachable feel that’s intended to draw customers into the Digby experience.