Hornepayne: The geographical centre of Ontario
Surrounded by abundant lakes, rivers, and scenic natural landscapes, the Township of Hornepayne is a proverbial outdoor playground located in the geographic centre of Ontario. With a close-knit community of approximately 1,000 residents, the “Home of the Three Bears” is a peaceful municipality, offering exceptional work opportunities and a high quality of life.
Hornepayne has long been a hidden gem in Ontario, with boundless potential for investment, growth, and development. With its current branding no longer reflecting the municipality’s desired future outlook, Hornepayne approached CT to reinvent itself with an all-new brand identity.
Impossible to Ignore
It’s impossible to overlook the natural beauty that surrounds Hornepayne. The brand CT created showcases the township for what it truly is: a hidden gem. The logo depicts a scene of a mama bear and her young to tell the story of the community’s resilience, dedication to future generations, and passion for central Ontario’s untouched wilderness. The colour palette — soft and welcoming — hint the spirit of an inclusive community.
Goals:
Leverage a community-informed approach through robust stakeholder engagement sessions.
Showcase Hornepayne’s geographical destination, connection to nature, and welcoming spirit.
Deliver a cohesive brand guidelines document that supports brand continuity and consistency.
Adventure Begins at the Centre
CT’s tagline frames Hornepayne as the starting point for the next great adventure. It is an inspiring call to visitors, residents, and investors to decide how they want to plot their own course in the geographical centre of Ontario.
