Proudly Powering a Brighter Future
For more than 115 years, London Hydro has helped keep the City of London moving. As the organization evolved, its visual identity needed to reflect the same energy, optimism, and community spirit driving the people behind the brand.
Cinnamon Toast partnered with London Hydro to create a refreshed identity that feels as vibrant as the city it powers. Inspired by the organization's people-first culture and commitment to earning trust every day, the new brand balances heritage with a bold, modern energy that's impossible to ignore.
Goals:
Celebrate 115 years of trust.
Bring new energy to the brand.
Create consistency across every touchpoint.
Energizing Something New
We knew this wasn't a brand to reinvent. The iconic lightning bolt had earned its place in London's landscape, so it stayed. Instead, we amplified what made the brand memorable. A vibrant electric green replaced the legacy maroon, injecting energy, visibility, and optimism into every touchpoint while reinforcing London's future as much as its history. The result is a visual system that feels brighter, bolder, and unmistakably London Hydro.
Recharged for the Future
Today, London Hydro shows up with renewed confidence wherever its brand appears. From fleet vehicles and arena signage to presentations, educational videos, and digital communications, every touchpoint reinforces a modern utility provider that's proud of where it's been, and energized by where it's going.
Powering Every Connection
The refreshed identity does more than modernize London Hydro's appearance; it reinforces the organization's commitment to the community it proudly powers.
By balancing trusted brand elements with a brighter, more contemporary visual system, London Hydro is better equipped to connect with customers, employees, and the community it serves.
