Rooted in Heritage. Flourishing with Opportunity.
Huron East is a picturesque community that blends rich agricultural heritage with a forward-looking vision for growth. With its rolling landscapes, deep-rooted community, and intriguing history, Huron East offers a welcoming environment for residents, visitors, and businesses.
In an effort to strengthen its identity and attract new residents and investors, the Municipality partnered with CT to refresh its branding. This initiative aimed to create a modern, cohesive image that reflects Huron East’s unique character and opportunities.
Goals:
Centre a community-informed approach by engaging the Municipality’s public team, local businesses, and residents to shape Huron East’s brand identity.
Create a unique brand for Huron East that honours its heritage and agriculture, inspiring pride and distinguishing it from nearby communities.
Promote Huron East as a great place to live, visit, and invest by highlighting tourism, business, and community, with a strong and versatile tagline.
Cultivating a Fresh Identity
With Huron East’s goals and vision in mind, our designers crafted a logo that reflects the community’s heritage and future. Interwoven lines in this design symbolize strong community connections, while natural elements like the sun, tree, and flowing river evoke the area’s beauty and adaptability. The green and blue palette suggests vitality, while earthy tones ground the design and speak to Huron East’s agricultural roots. With Seaforth’s historic bell tower as a focal point, the logo pays tribute to the municipality’s historic past.
Our Approach
We began Huron East’s branding project with surveys, interviews, and focus groups to understand the community’s priorities and aspirations. The insights gathered from these engagements informed the development of a cohesive brand framework, including a brand story and key messaging. This foundation guided the design of a revitalized visual identity and new logo, ensuring the brand authentically reflects Huron East’s agricultural heritage, community spirit, and growth potential.
Tagline
The tagline "Fields of Opportunity" captures Huron East’s rural beauty while emphasizing the municipality’s commitment to progress and community enrichment. It highlights the wide range of opportunities for personal growth, business, and community connection, positioning Huron East as a community where anyone can grow and thrive.
