Driving curiosity and pushing boundaries in professional development.
For over 30 years, Real Property Institute of Canada (RPIC) has been delivering best-in-class professional development and networking opportunities to real property professionals. In response to the COVID-19 global pandemic, RPIC's business model underwent significant and rapid change.
To capitalize on new opportunities and increase its visibility amongst the thousands of federal real property professionals, RPIC hired CT to develop a refreshed brand identity and website.
Goals:
Create a fresh and vibrant brand identity that amplifies RPIC’s value proposition
Design and develop a modernized website to establish RPIC as a thought leader
Position RPIC as the go-to hub and solution provider for best-in-class federal real property professional development training
Community and collaboration collide.
With RPIC’s goals and positioning in mind, our designers crafted a brand concept whose vibrancy mirrors that of an alive and growing organization. The logo’s arrows point inwards and towards one another to reflect themes of community and collaboration, while the outer dots depict the arrows as people – or the professionals RPIC serves.
The brand can be seen throughout RPIC’s website, which was built on WordPress for ease of use and backend management. In addition to a resource hub, which contains filters to ensure users have access to relevant materials, the bilingual site integrates social media and an e-newsletter sign-up, alongside vital information to connect and enrich the real property community.
