All SKY, no limits.
Made in Canada and born of more than 25 years of relentless innovation, AURA combines years of research with revolutionary technology to deliver figure skating experiences unlike any others.
Its newest skate models — The SKY 100 and 200 — were designed for a spectrum of high performance skaters, and needed to be brought to market via a powerful look and feel and coordinated marketing plan.
Goals:
Design a distinct brand identity to align with SKY’s exceptional product quality
Conceptualize an engaging tagline and core messages to bring the skate to market
Promote the SKY line via coordinated marketing efforts and campaigns
Rising Above the Rest
Founded upon thousands of collected data points and countless hours in development, AURA’s all-new SKY line provides stability and mobility in a first-of-its-kind, performance-proven design.
Time tested. Performance proven.
In light of the quality of the SKY skates, CT’s team of creatives initiated a brand direction that accentuates the elite comfort and lightweight feel of the skates’ design and suitability for rising and professional athletes. Icy blues, white, and silver were brought into the colour palette to give depth to product photos, while broody charcoal and black were used to add a sense of polish.
With slogans like “touch the sky” and “rise above the rest” appearing across social media assets and campaign materials, one thing was made clear via this project: SKY is unmatched in the figure skating market.
Results:
62K website users
800K people reached
77K website sesssions
