A Digital Revamp to Match a Destination Like No Other
Cinnamon Toast partnered with the City of Vaughan to energize its tourism presence — online and on the ground. Vaughan isn’t just another stop on the map; it’s where thrill meets culture, trails meet tastes, and every visitor can chart their own course. To bring that to life, CT redesigned Vaughan’s tourism website with a user-first approach that makes it easy to discover the city’s best bites, sights, and hidden gems. Featuring curated itineraries, an interactive map, and a real-time events calendar, the site captures the spirit of Vaughan: dynamic, accessible, and full of surprises.
To drive traffic and amplify the new site, CT launched three bold campaigns tailored to Vaughan’s personality. The Fav Spot Campaign invited locals to share their favourite places, sparking pride and new discoveries. The Great Taste of Vaughan Campaign showcased the city’s global flavours with seasonal itineraries and digital passports that linked dining with local attractions. Finally, the Support Local Campaign spotlighted over 100 Vaughan businesses, boosting awareness, traffic, and community connection. With engaging creative, focused outreach, and strategic messaging, these campaigns deepened engagement and reinforced Vaughan’s status as a must-visit destination.
A Website to Navigate Vaughan Like a Local
The Vaughan tourism website offers a user-friendly experience for visitors. With an interactive map and curated travel itineraries, users can explore attractions, dining, and accommodations, while an events calendar keeps them up to date on the city’s happenings.
A Hub for All Things Vaughan, Updated in Real-Time
Integrated social media feeds offer live updates and fresh content, helping visitors stay connected with Vaughan’s latest events and experiences. The site highlights arts and culture, outdoor escapes, family-friendly attractions, and more — positioning Vaughan as a dynamic destination where every type of traveller can find something memorable. Fully optimized for mobile and search, the site ensures Vaughan’s story is easy to find and fun to follow.
Fav Spot Campaign Goals:
Grow social media followers on each platform by engaging locals in the Fav Spot campaign.
Build a library of local content for future Tourism Vaughan promotions.
Encourage visits to Vaughan’s top spots, boosting local tourism and business.
Great Taste Campaign Goals:
Create engaging, local itineraries that connect food and beverage experiences with Vaughan's attractions, parks, and accommodations.
Use digital ads, influencer campaigns, and SEO to drive traffic to Vaughan’s eateries and experiences.
Boost engagement on official Tourism Vaughan channels (Facebook, Instagram, VisitVaughan.ca).
Support Local Campaign Goals:
Shine a spotlight on 100+ Vaughan businesses in key categories to boost local awareness and pride.
Generate revenue-driving traffic to participating businesses through digital platforms and user-generated content.
Build stronger connections between Vaughan residents and local businesses, encouraging a “local first” mentality.
