Modernized for future development.

Valley Heartland is Lanark County and North Leeds’ Community Futures Development Corporation — an innovation hub equipped with the resources and funding necessary to support rural business development.

A strategically redeveloped website was required to effectively meet the growing needs of local businesses within the region and better articulate Valley Heartland’s service offerings to entrepreneurs.

Goals:

Differentiate Valley Heartland from similar ‘business mentor and consulting’ organizations through branding, content strategy, and website design.

Develop an intuitive website that simplifies and modernizes processes for users.

Integrate critical business tools and resources within the website to reduce the number of general inquiries directed to Valley Heartland staff.

Man and woman sorting apples outside at an orchard
Mobile screens of Valley Heartland website.

Bettering business support.

The finalized website establishes Valley Heartland as the leader in innovation and rural business support in Lanark County and North Leeds.

Three mobile views of the Valley Heartland website
Woman holding a bouquet of flowers in a floral shop
three laptops showing various screens of the Valley Heartland website
Tablet on a desk showing the Innovation Centre page of the Valley Heartland website
Four different pages of the Valley Heartland website

Calculated Business Decisions

The streamlined website welcomes entrepreneurs with a suite of digital tools to support their businesses at all phases, from planning to expansion.

Integrated calculators allow business owners to calculate financing and loan repayment options and the data they need to understand vital numbers such as break-even points, costs of goods sold, and profits.

Woman writes notes with Business Calculator page open on desk.