Notable Awards & Accomplishments

Special Kudos from the CSS Design Awards

Challenging Stereotypes and Dismantling Barriers

Formed in 1984, the World Blind Union (WBU) is known as the leading voice for an estimated 253 million blind and partially sighted individuals around the world. Its members, embodying 250 organizations from over 190 countries, share in advocacy efforts and are united in a common goal to ensure the inclusion, freedom, and independence of blind and partially sighted individuals.

Having significantly evolved throughout the years and as the organization aimed to position itself as a go-to resource for its members and the broader blind or partially sighted public, a need for a modernized brand identity and website experience emerged.

A World Blind Union banner reads "Igniting a More Inclusive World" with images of hands and abstract blue graphics.

Celebrating Vibrancy, Fullness, and Resilience

With its intertwining lines flowing together around a globe, WBU’s logo — appearing as an abstract eye as a whole — represents connection and collaboration; global movement and inclusion. The brand’s primary rich blue colour palette conveys professionalism and credibility, and upholds high levels of accessibility.

Two blue pin-back badges with "World Blind Union" text and logo on a dark blue background.
Blue notebook with a globe and eye graphic on the cover, labelled "World Blind Union" on a light blue background.
Front and back of a blue and white World Blind Union business card with logo, name, title, and contact details.
Blue tote bag featuring the World Blind Union logo and text on a plain light grey background.

Together Towards Inclusion

WBU’s tagline – Together Towards Inclusion – positions the organization as one of momentum in working together towards the rights and inclusion of blind and partially sighted individuals around the globe. It emphasizes the concepts of unity and inclusiveness.

Goals:

Deliver a brand to showcase WBU’s work — not the limitations of being blind or partially sighted

Design a website that provides advocacy resources and information to 190 member countries

Clarify WBU’s Member structure and categories

A Highly Accessible Solution

Designed and developed on WordPress to foster ease of use on both the front and back end, WBU’s website is streamlined, easy-to-navigate, and highly accessible given the needs of its blind and partially sighted audience members. It features a robust, filterable resource library to support informed action, collaboration, and capacity building across diverse contexts.

Two people cross a road; one uses a white cane for navigation and the other walks closely beside them.
A woman assists a boy in reading Braille from a book at a table together by a window.
Two mobile phone screens display a website about disaster risk reduction and inclusive, accessible urban development.

Distributing Information and Advocacy Support

In addition to news and events to showcase the ongoings of WBU, the website also supports a variety of other tools and features, spanning fillable forms, newsletter sign up, and an English/French toggle to support multilingual browsing.

Tablet displaying a website for World Blind Union with news, events tabs, and people applauding in the featured news section.
Five mobile phones display different screens of a website featuring information, awards, and news on a light blue background.

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An investment attraction website for an ambitious city.

A website mock-up for Invest Hamilton displays the slogan "Where Innovation Goes to Work" over a cityscape background.
A tablet displays transport information about Hamilton, including details on the US border, Pearson Airport, and local ports.