“Do we really need TikTok to be part of our marketing campaign?” As a full-service agency, we’ve been asked this question on several occasions by skeptical clients. Our answer: “It depends on what opportunities you’re willing to miss out on.” We’ll explain…

Marketers need to stay current. By the very nature of our discipline, we have an obligation to be ahead of the curve.The latest e-commerce strategies, we have to implement them; the most up-to-date accessibility standards, we strive to adhere to them; and the fastest growing social media platforms, you bet we have to know those too. Let’s take a closer look at that last point.

Any marketer knows that using social media to reach audiences is comparable to reaching a sporadically moving goalpost. Algorithm updates, changing dimensions for image posts, and new features can impede on your ability to see success through your social media efforts. On top of it all, to get the best results, a social media strategy will require a mixture of different platforms. How is a business expected to keep up with navigating ever-changing platforms along with managing their operations? The trick: a thoughtful social media strategy.

Your social media strategy should align with your business objectives. The platforms you choose to broadcast to your audience will significantly impact your results. Each platform appeals to distinct audiences, offers unique features, and leverages different algorithms to get your content in front of your desired audience.

Back to that original question: “Do we really need TikTok to be part of our marketing campaign?” Like any other social media platform, TikTok does appeal to a particular user group more than others. At first glance, TikTok seems to have a younger user base — a detractive audience for many business owners. We’re here to explain why this belief is a common misconception of the world’s fastest growing social media platform.

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