TRUE Hockey

Digital Presence
Advertising Material
Social Media Strategies
Marketing Strategies
Campaign Creative

True Hockey Spread

TRUE Hockey is obsessed with being the best.

A division of True Temper Sports, TRUE Hockey has over a century of experience under their belt in bringing high-quality, performance enhancing technologies and products to market. Their goal was to break into the hockey equipment arena and introduce audiences to gear that is truly exceptional.

A True Shift In Power
Introducing the ZPalm

You are about to join the TRUE Revolution.

True Hockey Spread
True Hockey Spread

With sleek designs & digital experiences, we provided an image as cutting edge as their products.

Within their new website, we developed custom 3D animations for their latest products, incorporated live social media feeds and NHL player statistics, and provided them with a visual personality that could change the hockey equipment scene.

True Laptop Video
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We highlighted their transformational technology throughout all deliverables, simultaneously educating the audience and bringing awareness to the brand and products. TRUE Hockey has a determination to be #1 and we were committed to helping them succeed.

Customizing your gloves and optimizing your game.

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True Hat Front
True Hat Back

We ramped up TRUE Hockey’s social media accounts by providing strategies and advertisements that encouraged conversation, increased visibility, and engaged users. Within four short months, we increased TRUE Hockey’s Instagram following by 66% and nearly doubled their Facebook likes. Immediately following the new website design, web acquisition via social media rose an impressive 1233.7%, while web acquisition via direct search rose 304.1% when compared to 2015.

Made True Play True

Witness a TRUE shift in power.

Jakob Chychrun of the NHL Arizona Coyotes was secured as the first TRUE Hockey brand ambassador and spokesperson. To capture our younger demographic, we developed an engaging and relatable social media strategy and online campaign surrounding Chychrun. This campaign quickly positioned Chychrun as the fifth most visited page on the website and furthered our mission to position TRUE as the most innovative in the market.

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True Social Media Strategy