Going for the Goal(s).
As the official governing body for soccer in Canada, Canada Soccer works in partnership with its members to generate the growth and development of soccer across the country. With values rooted in integrity, honesty, excellence, passion, accountability, transparency, and respect for all, Canada Soccer has grown to include nearly 1,000,000 registered active participants within 1,200 clubs.
To support the organization’s pursuit of its strategic goals, Canada Soccer required the design and development of an industry-leading, contemporary microsite to act as its 2022-2026 strategic plan. The site not only needed to display information in a logical manner, but also an appetizing one.
Goals:
Showcase Canada Soccer’s key points and pillars in a unified, engaging online property
Ensure alignment with Canada Soccer’s existing brand and brand standards
Reflect an aspirational, visionary, fun, and interactive personality and tone
For the love of the game.
At first glance, Canada Soccer’s microsite displays information about the organization’s mission, vision, and values. Scroll a little further, and you’ll find a land acknowledgement, message from Canada Soccer’s Presidents, and details about its strategic pillars — all creating an aspirational blueprint for the kind of thinking required to keep the game in play.
