Going for the Goal(s).

As the official governing body for soccer in Canada, Canada Soccer works in partnership with its members to generate the growth and development of soccer across the country. With values rooted in integrity, honesty, excellence, passion, accountability, transparency, and respect for all, Canada Soccer has grown to include nearly 1,000,000 registered active participants within 1,200 clubs.

To support the organization’s pursuit of its strategic goals, Canada Soccer required the design and development of an industry-leading, contemporary microsite to act as its 2022-2026 strategic plan. The site not only needed to display information in a logical manner, but also an appetizing one.


Showcase Canada Soccer’s key points and pillars in a unified, engaging online property

Ensure alignment with Canada Soccer’s existing brand and brand standards

Reflect an aspirational, visionary, fun, and interactive personality and tone

Canada Soccer website on iPhones
Alphonso Davis celebrating a goal
Canada Soccer brand fonts
Canada Soccer Strategic Plan on laptop, mobile device, and tablet
2002-2006 Canada Soccer Strategic Plan

For the love of the game.

At first glance, Canada Soccer’s microsite displays information about the organization’s mission, vision, and values. Scroll a little further, and you’ll find a land acknowledgement, message from Canada Soccer’s Presidents, and details about its strategic pillars — all creating an aspirational blueprint for the kind of thinking required to keep the game in play.

Canada Soccer women's team hugging and celebrating
Woman accessing Canada Soccer website on mobile device
Soccer player celebrating with fans