A Foundation Built on Craftsmanship and Connection

As a family-run homebuilder known for quality craftsmanship and personalized service, Abercomb Homes sought a strategy that better reflected its values while supporting future growth. Alongside refining the parent brand, CT developed the name and identity for the new Hunt & Haven community, ensuring it felt connected to Abercomb Homes while resonating with local audiences.

The result was a cohesive brand that included brand strategy, visual identities, website landing pages, as well as social media collateral and execution.

A white hexagon with the lowercase letters “ab” in dark grey centred on a dark grey background.
Two business cards for Abercomb Homes, displaying company logo, managing director's name, contact information, and website on a dark background.
A grid of six Abercomb Homes promotional screens featuring modern interiors and branded text about home design and craftsmanship.
Abercomb Homes branded stationery set including letterhead, business cards, and envelopes arranged on a dark background.
Outdoor sign advertising Hunt & Haven homes coming soon, with images of houses and a modern kitchen, set in a grassy field.
Person holding a mobile phone displaying a website about houses, featuring images of house construction and descriptive text.

Goals:

Develop a brand for Abercomb Homes that reflects its commitment to craftsmanship, service, and community.

Create a distinctive identity for Hunt & Haven that aligns with the parent brand while establishing its own presence.

Build a scalable brand and marketing foundation, including web and social media assets, to support future growth and development projects.

A black sign with white letters reads "abercomb HOMES" mounted on a modern brick building exterior.
Four pages of a brand guidelines document for Abercomb Homes, showing cover, table of contents, rationale, and photography.
Round wall sign reads "ab" in the centre with "Abercomb Homes" around the edge, mounted on a building exterior.
Two ceramic mugs, one black and one green, each with “Abercomb Homes” branding, displayed on a white background.

Designed with Purpose

Cinnamon Toast developed a comprehensive brand framework for Abercomb Homes, positioning the company around family, craftsmanship, service, and community connection. Guided by the Everyman and Caregiver archetypes, the brand was refined through updated messaging, visual identity elements, and strategic positioning designed to reflect the personalized experience Abercomb Homes provides. CT also led the naming and identity development of Hunt & Haven, creating a distinctive community brand inspired by the Simcoe landscape and the sense of belonging that comes with finding a place to call home.

A flat lay of Hunt & Haven estate agency social media posts featuring home interiors and branding on a rust-coloured background.

Results

Abercomb Homes now has a cohesive brand that reflects the care, quality, and personal service at the heart of its business. The new Hunt & Haven identity extends these values into a distinctive community brand designed to resonate with future homeowners.

Together, the work creates a strong foundation for growth while staying true to what makes Abercomb Homes unique.

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Two business cards for London Hydro, featuring the text "Powering London Empowering You" on a green and dark blue design.
Digital mock-up of London Hydro brand guidelines, including cover, colour palette, and sample content layout pages.