A Destination for Locals and Tourists Alike
Backed by the Westbrook Group of Companies, The Brook Brew Co. was envisioned as more than a brewery: a welcoming, nature-inspired destination in Beamsville, Ontario. Set on the shores of Lake Ontario at the gateway to the Niagara benchlands, it combines craft beverages, seasonal dining, and a
greenhouse-inspired patio into an experience that invites guests to pause, linger, and connect. But entering a crowded Southern Ontario craft beer market meant The Brook needed more than just a logo. It needed a story, a voice, and a visual identity strong enough to stand out while staying authentically tied to its community roots.
The Power of Pause
The final logo is abstract, agricultural, and clean, featuring a Great Blue Heron framed by greenhouse-like geometry and subtle nods to hops, barley, and water. The heron, often seen as a sign of calm and reflection, became a natural symbol for The Brook’s brand promise: slow down, savour, and connect.
The visual system uses a palette inspired by both nature and beer ingredients themselves, paired with approachable typography and supported by imagery that emphasizes warmth, diversity, and candid connection. Every element was designed to reinforce The Brook as a place where community and nature meet.
Goals:
Create a distinct and compelling brand identity that reflects The Brook’s lakeside setting, greenhouse heritage, and spirit of community
Develop a clever, witty, and provocative tone of voice that is genuine and inclusive and which sparks curiosity
Design a suite of eye-catching assets that bring The Brook’s story to life and set the stage for a successful launch
Packaging That Tells a Story
To anchor the brand on shelves, we developed a comprehensive packaging strategy that included sample designs for cans, keg collars, 6-pack carriers, and growlers; guidelines for typography, colour palettes, and artwork integration; and evaluation frameworks to measure clarity, functionality, and in-market performance.
Packaging leaned into simplicity and storytelling, with selective gloss finishes and muted earthy colours that highlight The Brook’s personality without clutter. The result: cans and carriers that stand out in retail environments while staying true to the brand’s values of authenticity, creativity, and connection.
Testimonial:
The CT team killed it! We brought CT into the conversation for a reason (because their values aligned so well), and it pulled all the way through to the logo.
